Where Story Meets Strategy,
Growth Follows
I work with media, tech, and creative leaders to turn big ideas into market-shaping strategies, blending narrative with data-backed results.
Strategy That Resonates
Great strategy is a story well told. One that inspires action and leaves nothing to chance. I blend two decades of media expertise with a storyteller’s instinct to help brands find their voice, launch with confidence, and rally teams behind their vision. From blockbuster campaigns to seed-stage pitches, I turn complexity into clarity, and ideas into momentum.
Approach That Endures
Creative Meets Conversion
I guide creative to drive performance—not just polish.
Result: +5x time-on-site, +37% CTR
🎥 Example: Launched “Promercials” and streamlined launch process—driving 40% YoY revenue growth.
Cross-Vertical Expertise
I’ve led strategies across streaming, auto, CPG, and SaaS.
Result: Applied lessons from one vertical to accelerate success in another
🔁 Example: Led testing of “Buy Now” (online shopping strategy) for auto brand utilizing my CPG retail knowledge —8x site visits and 37% higher CTRs in localized rollout.
Data-Driven Strategy That Delivers
I design full-funnel campaigns that scale.
Result: 700%+ increase in qualified traffic, 40%+ improvement in efficiency
📊 Example: Reallocated spend and rebuilt frequency strategy to achieve a +9.3% brand lift and 70% video completion rate for a streaming campaign.
A Strategic Partner That’s Hands-On
I stay in the work-strategy throughout execution.
Result: Trusted by startups and Fortune 100s alike
🧭 Example: Embedded with teams to define KPIs, execute sprints, and continuously evolve programs.
Measurement Obsessed
I tie media back to what actually matters.
Result: Outperformed BAU by 15x, drove 55% lift in qualified ITO
📉 Example: Used Google Campaign Manager 360 to optimize by device/cart behavior for a telecom client.
Scalable Marketing Systems
I build frameworks that drive clarity and execution.
Result: Created “Pitch-to-Pay” system adopted by 5+ departments
⚙️ Example: Operationalized media delivery from RFP to reporting, reducing campaign launch friction.
